Underwear that hides your beer belly

Spanx, the brand best known for its women's "tummy tightening" pants, has launched a new range in the UK - for men.

The men's undergarments are designed to "firm and flatten", keeping beer bellies in check, according to the company.

The American founder of Spanx, Sara Blakely, said: "We applied our 10 years of knowledge and expertise in compression fabrics and transforming the body to this first-of-its-kind collection for men."

Department store Selfridges, which is selling the £55 Cotton Compression Undershirt, £69 Zoned Performance Undershirt and Cotton Comfort briefs (£37) and boxer briefs (£47), said there was already an extensive waiting list.

Ms Blakely added: "The men in my life, and in Hollywood, have been asking me to make Spanx for men for years, so I was inspired to create comfortable and powerful undershirts that provide instant gratification without gimmicks.

"It's your favourite T-shirt without your least favourite part... love handles."

The cotton undershirt promises to "comfortably firm the chest, flatten the stomach, improve posture and eliminate bulk under clothes", while the £69 version claims to provide "maximum shaping with instant transformation".

And Spanx said of the briefs: "There's no chance of a sagging bum with this range as the long-lasting high-gauge Cotton Compression fabric contours to the body for a close fit."

Women have been wearing deceiving accessories like padded bras and body-sculpting undergarments for years, and it’s time boys started playing dirty as well.



News source: Odditycentral.com